Written by Steve Colescott
Source: RxMuscle.com
It all began with barbells, weights, and dumbbells. Joe and Ben Weider's I, Brute Enterprises decided to square off against Bob Hoffman's York Barbell for the lucrative weightlifting equipment business. With commercial gyms being a rare luxury and weight training still largely being viewed as a subversive activity, home gyms were the only option for most muscle wannabes. As a business, barbell production had some inherent limitations. For the most part, barbell sets offered a one-time purchase. The initial barbell set (made from cast iron alloys) usually lasted forever. The minority of customers that stick with training may purchase a few more plates as their strength progresses or perhaps add a bench or power rack but, because these items are pretty much indestructible, they are just as likely to have these handed down from an older relative or bought second-hand than purchased new. Read More>>
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